The “lifestyle-of-the-creative-class” brand
Moleskine is an aspirational, global brand, synonymous with the lifestyle-of-the-creative-class, with core values rooted in culture, travel, memory, creativity and personal identity. A symbol of contemporary nomadism, Moleskine connects with contemporary creativity and is present across a network of websites, blogs, online groups and virtual archives, not least within the brand’s own online community, myMoleskine, which has circa 140.000 members. The company sells its products through a multichannel distribution platform in more than 115 countries.
The product portfolio is also evolving rapidly beyond paper-based product categories (notebooks, diaries and journals) to encompass bags, writing instruments, reading accessories and hybrid products such as the Smart Writing System, which can migrate content from paper to digital devices and vice versa. In 2016 the company also launched its first Moleskine Café in Milan. This innovative format provides a contemporary take on the “Café Littéraire” concept, adding Moleskine brand values and products to a unique café experience. In December 2017, a second Moleskine Café was opened in Beijing.