SOLIDARITY IS ENCOURAGED AND LED BY EMPLOYEES
The Give & Gain patronage policy breaks down into three areas of activity:
- volunteering activities offer employees the chance to form a team that dedicates a day of working time to charitable projects.
- call for projects aim to provide one-off financial assistance to non-profit organisations, in response to requests from company employees, seeking to finance a project that promotes socially-responsible mobility.
- long-term programmes are investments in larger-scale social projects that have the potential to drive positive change that is closely linked to socially-responsible mobility. Programmes so far include the offer of road safety awareness sessions in schools from deprived neighbourhoods and License to Work, a social driving school that aims to enable disadvantaged people on reintegration programmes to obtain a driving licence in order to increase their chances of finding a job. In 2016, 38 people on social and professional reintegration schemes were involved in the programme organised by License to Work.
SPIRIT OF BELRON CHALLENGE / AFRIKA TIKKUN
The Spirit of Belron Challenge brings together all the giving back activities which take place across the Group. These activities, which range from flea markets to sporting events and from bake sales to gliding, aim to raise money and make a difference to communities and organisations local to each business as well as at group level for Afrika Tikkun.
The culmination of these activities is the Spirit of Belron Challenge event which took place in September. Over 2,000 people took part in the event which started with the Spirit of Belron Festival and a Guinness World Records™ attempt for the largest human image of a country or continent – naturally, the image formed the continent of Africa. The attempt was successful with 811 Belron people, families and friends forming the image.
The next day, over 1,600 people from 26 countries swam, cycled, walked and ran in various sporting challenges at Eton Dorney, UK. This year, the event was a celebration and recognition of 15 years of partnership between Belron and Afrika Tikkun. The day started with a welcome from Belron CEO, Gary Lubner, followed by a presentation of fundraising cheques totalling a fantastic EUR 1 million.
Once again, a group of beneficiaries from Afrika Tikkun also took part in the Challenge. Faith Sendege, Asemahle Mndini, Benefactor Mokoena and Khanya Sibanda were chosen to travel to the UK, not only for their sporting ability but also for their positive attitude towards education and their commitment to help their community.
As well as taking part in the Spirit of Belron Challenge event, the group spent time shadowing professionals who work in the field where their career aspirations are, gaining exposure and experience. They also spent time with people from Belron International, Belron UK and AutoRestore and with members of Afrika Tikkun’s UK Board. This experience is invaluable to these young people and is a real demonstration of Afrika Tikkun’s impact from “cradle to career”.