D’Ieteren Auto is committed to deploying its expertise in favour of sustainable and environmentally friendly mobility. To achieve this, the company is adapting to changes in the behaviour of its customers and the products it sells. It is also keen to reduce the ecological footprint of its own distribution operations.

The makes that D’Ieteren Auto distributes produce vehicles with exceptional environmental performances. Over the last decade, the fuel consumption of TDI and TSI engines has fallen by more than 30% and the Volkswagen group has set itself the objective of further improving performance by around 15% between now and 2020. In addition, the Volkswagen group has the widest range of CNG engine models, which are particularly environmentally friendly. Examples include the Škoda Citigo and Octavia, the Volkswagen ECO up!, Touran, Golf and Caddy, the Audi A3 g-Tron and the SEAT Mii and Leon TGI. In parallel to these engine types, D’Ieteren Auto also markets several hybrid vehicles, which combine a petrol-driven engine with an electrical unit. These power configurations are available in an increasingly wide range of Volkswagen, Audi and Porsche models. The Volkswagen group’s electric vehicles began arriving in Belgium in late 2013 with the Volkswagen e-up! and e-Golf.
D’Ieteren Auto, meanwhile, has taken internal measures to better promote vehicles with low CO2 emissions to its customers and to adapt its sales and after-sales techniques to selling these types of products. These initiatives have led to the development of comprehensive environmental information on alternative technologies and the organisation of numerous customer awareness campaigns. Partnerships have also been created with companies operating in the field of alternative energy, and awareness campaigns have targeted local or regional authorities, chambers of commerce and industrial federations to offer customers a complete mobility solution and give them access to recharging stations. A prime example of these efforts is the EVORA collaborative platform. It is designed to provide motorists with electric vehicle recharging stations in major cities in the Flemish Region

Faced with problems such as traffic congestion and parking, new forms of mobility are being developed. D’Ieteren Auto wishes to take part in these developments and to become a partner of choice to enhance mobility strategies and offer practical solutions to motorists. The company takes part in the main sustainable mobility working groups in the Brussels region: BECI (Brussels Enterprises, Commerce and Industry), the Mobility Hub, which looks into issues such as traffic movement, e-mobility and road safety, and the “Mobility Commission”, launched at the initiative of the Brussels government and bringing together the main mobility players including cyclists’ leagues, public transport, taxi companies, etc. In January 2013, D’Ieteren Auto developed an innovative car-sharing solution, known as Keyzee, which is fully integrated into a smartphone. Users no longer need a set of car keys. Instead, they can open and start the vehicle using a smartphone application. This system is garnering special interest from car rental and car sharing companies and other mobility players, and allows to reduce the number of vehicles in the fleet. Since September 2014, the system is marketed in partnership with Continental. For the sake of consistency and in order to practice what it preaches, D’Ieteren Auto has introduced a range of internal measures to encourage staff to adopt more flexible and environmentally friendly mobility practices. Ideas are regularly proposed to cut CO2 emissions associated with work-related mobility among the company’s employees. Examples include promoting homeworking, effective fleet management, promoting eco-friendly driving, and adopting multimodal solutions such as the combination of public transport and the company car, bicycle or carpool, along with guaranteed parking provision. The company also runs a series of daily shuttle buses, which take staff from its sites to train stations. Regular travel awareness campaigns are also conducted internally


For several years now, D’Ieteren Auto has taken various steps to rationalise energy use at its facilities and incorporate alternative forms of energy. It has already exceeded its objectives for 2015, namely to reduce energy consumption by 20% (compared with 2006) and to self-generate 25% of the electricity it consumes each year in its buildings. This is the result of measures such as energy audits, the installation of cogeneration plants, the alternative use of gas via the acquisition of new boilers, the installation of photovoltaic panels, the use of geothermal energy, and the development of area-based lighting and heating systems. Moreover, D’Ieteren Auto is committed to improving energy efficiency in all building development and construction projects. The company’s target for 2018 is to generate half of the electricity it consumes across all of its sites. Land use is also an important factor when it comes to sustainability. Several recently developed sites now have green corridors, designed to promote biodiversity through the installation of native vegetation and shrubs that attract bees and other small, local animals. In addition to their environmental impact, these natural corridors require no maintenance and act as temporary holding grounds for rainwater. In terms of waste management, the company actively promotes the selective sorting and collection of office and garage waste and the safe storage of hazardous products. Selective sorting stations are located across all premises, and internal awareness campaigns have been conducted with the aim of achieving a substantial increase in both the quality and quantity of recycling. At the present time, nearly 60% of the waste produced is recycled. Various other socially responsible initiatives have been launched, including the collection of office items for sheltered workshops, the re-use of uniforms, the collection of plastic caps and the recycling of smartphones for charitable causes. End-of-life vehicles also constitute a considerable tonnage of composite waste. In this field, D’Ieteren Auto is working with Febelauto, whose mission is to organise and monitor the management of end-of-life vehicles, in accordance with the applicable European Directive. Currently, Febelauto is able to recycle about 90% of the weight of these vehicles in an approved and inspected system, placing Belgium among the leaders in Europe.



A key driver of customer satisfaction identified from customer feedback is to be able to offer the service at a time and location that is best for customers and this means being able to offer a mobile service. With concern about the carbon footprint associated with mobile activity Belron carried out a study* to compare the product related carbon footprint of branch customers to that of mobile customers. Belron discovered that as long as the technician carries out at least 3 mobile jobs each day the difference between the CO2 generated by vehicles going to the customer and the CO2 generated by customers coming to the branch was the same. If mobile efficiency can be increased to 4 or 5 jobs per day then the carbon footprint of a mobile job becomes significantly lower. The study was also able to show that a windscreen repair generates 1/5th of the carbon footprint of a replacement, saving 40kg CO2 per job. In 2014 Belron carried out 2.9 million repairs worldwide which saved just over 116,000 tonnes of CO2.  Following a review of the current environmental data collection system, Belron has implemented a new system in 2015. It will provide data validation, be easier to use and give a wide variety of metrics, charts and KPIs which will increase user value as well as improve report accuracy. Belron will take this opportunity to review historical data and extend the reporting to include some of the smaller business units as well as ensure data and calculations are externally validated. This process will be coordinated with D’Ieteren to ensure a transparent transition to the new system.